Selling Tuscan tourism to the world? Nothing easier, according to the three main players of the DigiTravel, the system of offers for tourist operators.
Cassa di Risparmio di San Miniato has created, with two renown technological partners, Axioma and Wayin, a system of overall offers combining online booking of hotels, villas, camping centres and holiday homes to bank and financial services which are useful for business development of all tourist operators.
Tourism in the Tuscan economy weighs on the regional economy for 5% with over 80 thousand workers and a direct revenue higher than 5 million euro. And especially a tourism that CRSM wants to help in the innovation of its offer and in profit for operators.
Axioma is a Milanese company specialised in software products (ERP) and e-business solutions, as well as in the supply of all support information technology services.
Wayin S.p.A., e-media company of the J.Venture & Partners group, has in content making and language localisation the true strength of the project. The online booking of hotels, camping sites, villas and holiday farms will be possible on some Wayin portals that are dedicated to tourist enjoyment. The idea is that of putting together territory knowledge, marketing skills and evolved technological tools to give life to new business opportunities, supporting the project with bank and financial tools dedicated to companies.
On every occasion, a team of experts will examine an economic sector and will study innovative solutions for companies that belong to it, enabling them to open up to new markets or develop in the current one.
Cassa di Risparmio di San Miniato
Axioma
Be4biz
Wayin