From an agreement reached between various organisations and associations of the Pistoia province and American universities as well as institutes for foreigners on the Tuscan and Italian territory the initiative was created of tourist promotion "Undiscovered Tuscany".

The project, born around a year ago, is for the very large community of students in the region and particularly of the Florentine province where the greatest concentration in Italy of foreign students is to be found: there are around 25 thousand between students, teachers, visiting families and friends.

An initiative which will probably soon be successful in the rest of the National territory as well thus reaching 55 thousand contacts. The offer of the Pistoia organisation is therefore for single people and groups and means to establish continuative relations with universities and American institutes. There will therefore be packages including hotels, ski lifts, hire of skiing equipment, thermal spas and wellbeing centres.

The first initiative started already in the month of January within the "Undiscovered Tuscany" project will be "Snow offer" in association with the APT of the Pistoia mountain, and more offers will follow of stages inside the companies of the province. Another novelty of the project is the "Student Card", a personal card for students, teachers and family which will give them the right to financial advantages on the buying of products and service son the territory from 15 to 30 per cent.

Discounts in thermal baths, hotels and cultural events (theatre season, visits to the Collodi park and free entry to museums). The "Student card" will be activated starting May 2002 and in the same period a web service will all the information and the offers linked directly to tour operators and various involved structures.

Province of Pistoia